CHARLES BRAND STRATEGY
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Client
Charles 2022
Service
Visual Identity Branded Content Brand Strategy Brand Messaging + Positioning
Brief
Further develop their new visual identity; provide a sound brand and communications strategy; inject brand personality into content creation and events.
Context
Through an integrated campaign combining people, brands and the fun new design elements of Charlesl, we targeted customers new and old to breathe new life into the Charles brand.Charles a well-established clothing retailer in the Cayman Islands, has evolved over the years. When they moved into their new flagship location, they also launched their new visual identity with goals to expand their product offerings and customer base while becoming Cayman’s premier department store.
CHARLES BRAND STRATEGY
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